How to Stop Infighting - The Science of Us vs Them
Jun 07, 2022
Dr. Terry Wu
How to Stop Infighting - The Science of Us vs Them

Title: How to Stop Infighting - The Science of Us vs Them

America is becoming more and more divided. The attention of the public and the media has been focused on race, politics, religion, immigration, socioeconomic status, etc. However, new divisions keep dominating the spotlight. It appears that there are so many ingenious ways to separate people into Us and Them. Throughout history, Us-vs-Them divisions had led to bigotry, racism, wars, genocides, and unimaginable human suffering. Today, Us-vs-Them conflicts are tearing our country apart.

Based on decades of Neuroscience research, it is evident that the human brain is wired to seek group belonging and group identity. Wherever there are groups, there are “Us” and “Them.” Instead of getting confused by all that divides us, it is important to understand our innate desire for group affiliation. More importantly, it is crucial to understand how such a desire can work for and against us at the same time.

In this talk, you will learn the Science of Us vs Them. You will discover the impact of groups on our safety and identity. You will find out how we judge Us and Them very differently at the subconscious level. You will see why we favor Us, but dislike Them. You will look at the Us-vs-Them division from a new perspective. You will gain actionable insights into how we can bridge this invisible divide.


2 million+ people have watched Dr. Terry Wu’s Big Think program, TED Talk and CNBC interview. He received his Ph.D. in Neuroscience from Vanderbilt University. He has a 35-year career in Neuroscience. Dr. Wu has been studying how to apply Neuroscience to Leadership. He found that leadership development had been focused primarily on teaching leaders how to lead, but not Why People Follow. This weakness was amplified by the pandemic and caused widespread leadership failures. Dr. Wu’s research into the Neuroscience of Leadership has uncovered many practical and actionable insights that empower leaders with science to make their leadership more predictable and successful.

Dr. Wu has spoken at 100+ conferences and corporate events. He turns complex scientific studies into interesting, easy-to-understand stories that his audiences can relate to. He makes complex Neuroscience practical and actionable. His highly engaging storytelling speaking style has been extremely well received by people around the world.